“Buckle up your relationship for a new journey using Couples Therapy.”
Irina McMahon, a dedicated couples therapist and relationship counsellor from Adelaide, engaged me to help her navigate the complexities of career development and business growth. Despite her deep expertise in psychology and counselling, she faced challenges in marketing, SEO, and Google Business Profile (GBP) optimisation – barriers that prevented her from reaching the clients who needed her most.
Through our mentorship journey, we worked together to break down her doubts, uncertainties, and roadblocks. Step by step, we developed a clear strategy for her personal brand, enabling her to attract more private clients and define her ideal audience – those who would benefit most from her guidance.
Irina’s goal is to help her clients assess their relationship dynamics, improve communication patterns, and work collaboratively toward meaningful progress. She aims to set realistic expectations and foster a team-oriented mindset, empowering couples to achieve lasting, positive changes in their relationships.
Project scope:
- Clear business strategy development
- Step-by-step guidance in marketing
- Practical improvement checklists
- Social media profiles optimisation advice
- Website audit and proposed updates
- Ongoing support
The story
A strong mentorship journey begins with a deep discovery session and a clear strategic brief. When working with Irina, we started with a 90-minute discussion to assess her current path, define her mentoring goals, and outline actionable next steps for her business growth. I outlined key focus areas to prioritise as we began our work together.
Mentorship isn’t a rigid, one-size-fits-all process – it requires adaptability. Both the mentor and the mentee must adjust to challenges while staying committed to their long-term goals. I met with Irina every two to three weeks, ensuring each session resulted in a structured summary, a follow-up plan and an actionable checklist.
We focused on:
– financial planning
– business optimisation
– defining her ideal audience
Together, we mapped out the client journey – from the first consultation to follow ups and post-customer support to achieve meaningful results.
Entrepreneurship can feel isolating, and without supportive mentorship program, it’s easy to lose direction. I provided continuous support, answering Irina’s questions, offering guidance, and reinforcing key priorities to keep her on track.
To enhance Irina’s online presence, I advised her to optimise her social media profiles, refine her counselling website – couplebuckle.com.au, and improve her Google Business Profile – helping Irina connect with more clients in the Adelaide area.
The reward
Irina consistently followed my guidance, diligently working through the tasks we outlined. I encouraged her to request client reviews and explore online sessions, which ultimately led her to develop and test a new service – an intensive practice program.
Proven marketing strategies played a crucial role in Couple Buckle’s success, helping attract new private clients beyond the Association Irina initially worked with. This shift enabled her to become more independent in the counselling field, reducing her reliance on the Association’s client base by 50%.
Mentorship is a significant part of my journey – I have been mentoring global and Australia-based business owners regularly for the past two years. Through my small business mentoring service, I help entrepreneurs navigate the challenges of launching and growing their businesses. As an entrepreneur myself, I understand these challenges firsthand.
Helping Irina build recognition as a private counsellor and therapist was both rewarding and inspiring. I truly appreciate her open-mindedness and willingness to learn.
Together, we identified her strengths and weaknesses, visualised her goals, and shaped her ideas into a solid, sustainable business position.
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The reward:
Anna, thank you so much for your services as a mentor! As a couples therapist developing a solo private practice in Australia, it was incredibly important for me to feel the connection and support of a professional and like-minded individual. Anna’s genuine joy in my successes gave me the greatest sense that I am not alone, and that my business truly has meaning and potential. My main request was to identify my target audience and development strategy. It was very helpful to follow the suggested steps, focus on the set tasks, and gradually build business processes. Anna’s sensitive guidance helped me significantly attract clients, increase my income, and offer a new service I hadn’t dared to before. I look forward to further collaboration and wholeheartedly recommend Anna’s mentorship if you want to achieve greater outcome in your small business.