Local SEO optimisation and Google Business Profile

Become the “go-to” local business and get found easily

Free consultation
launching a new business
and struggling to connect with
nearby customers?
running a cafe, gym or
tradie service- but locals still don't know you exist?

want more 5-star
reviews so tourists
choose you first?
The internet may be our reality, and online presence is vital, but it’s amazing how many people still (or again) want to support businesses that are local to them and reach out for “real” interaction.
We all love to support local businesses, value personal service and take pride in helping our neighbourhood grow. By targeting people in your area only (not every competitor worldwide), you save time and win those who are most likely to buy from you.
It's about showing up first when someone searches "coffee shop open now" on Google Maps, Apple Maps and Bing Places. When done right, it turns online searches into real customers walking through your door.
And as AI and voice search rise, being the recommended answer for conversational queries via Siri, Google Assistant and GPT-powered tools helps you capture even more “near me” demand.

FAQs about local SEO and Google business profile

What does local SEO mean?

Local SEO is the process of optimising your online presence—website, Google Business Profile, maps listings and citations—so nearby customers find and choose you for location-based searches like “near me” or “open now”. The goal is to appear in the “map pack” and rank high on Google when people nearby are searching for the products or services you offer.

How do you know if you need local SEO?

If your business serves customers in a specific geographic area (like a cafe, a local tradie, or a retail store) and you want to be found in Google Maps/Apple Maps, you need local SEO. If you find yourself wondering why local competitors are getting more calls or foot traffic, it’s a strong sign your local SEO needs attention.

How much should I pay for local SEO?

Check out our packages here.

What is Google Business Profile and why does it matter?

Google Business Profile (GBP) is your free business listing on Google Search and Maps. An optimised GBP helps you appear for local intent searches, showcase photos, services and reviews, and convert views into calls, messages and visits.

How long does local SEO take to show results?

While some improvements from a profile optimisation can be seen within weeks (like an increase in calls or website clicks), achieving top rankings is a gradual process. Typically, you can expect to see significant momentum within three to six months of consistent effort. Local SEO is a long-term strategy that builds sustainable growth.

Local search and GBP packages

As your local SEO consultant and GBP consultant, I tailor packages to your location, category and goals—so you show up for the right searches and convert views into visits.

If you run a local business or service, a well-optimised Google Business Profile is essential. Locals, new residents and visitors search with the intent to book or visit right now.

Choose a package that fits your stage and goals.
Done-for-you by an experienced GBP consultant – from setup to optimisation – so your listing ranks, converts and stays compliant.
  • Profile bio optimisation with keyword targeting to attract local customers
  • Photos and videos to showcase your business

    Would you visit a cafe without seeing what it looks like first? Fresh, appealing photos and videos show customers exactly what makes your business worth visiting

  • Complete list of your services with descriptions
  • Product catalogue setup (for product-based businesses only)
  • Eye-catching welcome post to greet visitors
  • Review management

    Customer reviews directly influence buying decisions – how you handle them shows potential customers what to expect from your business. I’ll also respond to all past reviews

  • Custom template to help you get more reviews
  • Google Reviews strategy to encourage 5-star feedback

    Apply methods to encourage happy customers to leave 5-star reviews, improving your business’s online reputation

  • Local SEO optimisation for your website “Contacts” page
  • Technical local SEO setup

    Add special codes to your website so Google can display your business details clearly in search results, making it easier for customers to find and choose you

  • Google Analytics setup to track your local profile’s performance
Work process:
  • 1
    After a discovery call you fill out a brief.
  • 2
    I provide the contract and issue an invoice for a 50% non-refundable deposit.
  • 3
    We set up an online interview so I can understand your business and goals*
    * additional cost applies if you want me to come to your physical address.
  • 4
    You share your content assets (logo, images, videos, service and product descriptions, etc.) to a provided cloud folder.
  • 5
    You give me access to your GBP.
  • 6
    I optimise your Google Business Profile to its best practices.
  • 7
    After the final payment, I deliver the project and provide recommendations for further promotion.
Delivery time: one week after getting access to your profile
Order service

Keep your Google Business Profile active and engaging with regular updates, fresh content, and timely responses to reviews – helping you stay visible to local customers and improve your local search rankings.

  • One post per week
  • One photo or video per week

    I’ ll share fresh weekly visuals to keep your profile engaging and up-to-date

  • Uploading offers, promotions and local event posts (as many and as often as you need)

    To share your business events, special offers, and seasonal promotions where locals can easily find them on Google

  • Review management and responses

    Ensure your customers are heard and valued with prompt and thoughtful responses to their reviews

  • Google Q&A monitoring

    Answers to common questions from locals

  • Regular information updates
  • Monthly performance report

    Receive a detailed monthly summary outlining the impact of our efforts on your local search visibility and customer engagement

Work process:
  • 1
    You provide admin access to your Google Business Profile
  • 2
    A monthly invoice is sent at the start of each month
  • 3
    A cloud folder is set up for your ongoing photo and video content, which you should update regularly
  • 4
    Regular updates and management tasks, including responding to reviews and refreshing business information
  • 5
    Weekly published posts and visual content
  • 6
    Monthly report about GBP’ performance and activities with a calendar of published content
Order service

What you'll get:

  • Path Build a stronger brand awareness and reputation in your local community
  • Path Drive more website visitors through your optimised Google Business Profile
  • Path Show up more on maps, for "near me" and suburb searches
  • Path More enquiries and foot traffic: one-tap calls, messages, bookings
  • Path Stand out from competitors with consistent, high-quality content
  • Path Optimise for Siri & Google assistant to be found via AI and voice search
Managing your GBP can be time-consuming, but I’ll remove the hard work for you and ensure you don’t miss the first impression encouraging a web user to visit your business.
Become the favourite ‘go-to’ local business
with local SEO and GBP management
GET SEEN
Local Seo Gbp Checklist

We may occasionally send helpful updates and useful info. By continuing, you agree to our privacy policy