“People will stare. Make it worth their while.”
Pearloir is a UK-based luxury jewellery e-commerce shop that designs and sells statement gold, pearl, and gemstone pieces for different occasions, outfits, and moods.
Anastasia and her start-up needed to create a brand story, eye-catching and memorable product descriptions, and compelling website copy, all with SEO in mind.
Pearloir wanted to sound elegant while creating trust and a sense of care and belonging around their fashionable, yet affordable, jewellery.
Project scope:
- Brand story creation
- Competitor analysis
- Keywords research
- Ecommerce content writer services
- Packaging writing
- On-page SEO
- GBP optimisation
The story
After a detailed brief, I run a discovery interview with Anastasia. I wanted to understand the brand and its origins, to find those magic moments and see how Anastasia’s love and admiration for jewellery turned into a business idea.
When looking for the unique proposition and brand story for Pearloir, I had to combine the luxurious materials, transformable designs, and women’s desire to look glamorous, no matter the time of day.
After conducting a competitor analysis, I suggested an intuitive e-commerce website design, including website structure, categories, and additional pages to bring more traffic to the website.
Then, keyword research was conducted for each page and every jewellery product description. Nearly 30 pages of the website were optimized with the best e-commerce SEO services to reach a wider audience. The copy reflected the brand personality and tone of voice to speak directly to their target audience.
The reward
Thanks to Anastasia, who was passionate and cooperative, we defined a strong branding message, Pearloir’s values, and the main benefits it delivers to customers.
I suggested the idea of feminine and alluring copy that created a strong desire for women to feel confident, fashionable, and attract attention anytime, anywhere.
From the moment customers visit Pearloir’s social media channels, land on the website, and receive beautifully packaged jewellery with an insert card, they feel the luxury, care, and sigh: “Wow, it’s beautiful.” 
Pearloir was my 2022 featured project, which blossomed into a beautiful friendship with Anastasia. If you need jewellery to make a memorable entrance, check out Pearloir Jewellery Shop.
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The reward:
I worked with Anna on a full website copywriting.
We created a new website from a scratch. She is an amazing copywriter to work with! I feel my brand is articulated perfectly in written words.
She is more than a fantastic writer, she really connects with the brand to bring it to life in words. She accomplishes all tasks on time, provides suggestions for improvement, and takes all our comments into consideration. She asked the right questions to understand and articulate the brand in the way it was intended.
Her copy exceeded my expectation! If you looking for someone who can speak to a luxury client base, I would 100% recommend Anna for the job.